Health Care Service Corporation

Health Care Service Corporation (HCSC) is a member-owned health insurance company and is the third-largest commercial health insurer in the United States as the licensee of the Blue Cross and Blue Shield Association for five states. My role consisted of streamlining the company’s employer-specific offerings through the development of navigation hierarchies, taxonomies, user journeys, and refining the overall user experience. This page will be updated once the project is made publicly available in Q4 of 2022.

Client: HCSC
Role: Content Strategist