Synovus is a financial services company with approximately $45 billion in assets providing commercial and retail banking, investment, and mortgage services through 249 branches across the southeastern United States. I developed audience personas, messaging matrices, user journeys, product flows and experiences for their branch optimization efforts and the upcoming launch of their new digital banking and cryptocurrency products. This page will be updated once the projects are made publicly available in Q1 of 2023.

Client: Synovus
Role: Content Strategist