Anchor Harvey

Anchor Harvey is a data-driven aluminum forging company with a century-long legacy in precision manufacturing, engineering, and supply chain management. As the lead writer and content manager, I crafted content including the digital user journey on their website, brand launch assets, video editing, print and online marketing, trade show materials, social media posts, PPC campaigns, and trade publication articles. Managing the website, I contributed frontend and backend code updates and used SEO keyword research to optimize webpage content along with A/B testing on forms and landing pages to drive increased conversions.