Lexco is a leading fabricator of cable, wire rope, bungee assemblies, and additional value-added products. Responsible for creating compelling copy for use in general marketing projects, industry-specific campaigns, and digital properties; I used SEO and market research to deliver engaging and action-oriented on-brand messaging. Currently, the company’s website is in the process of a complete overhaul. At the time of writing, I am working directly with the company owners to write new SEO-focused copy, upgrade the digital products catalog to a user-friendly schema, and update the website to adhere to mobile-first design best practices. The new site is currently on track to launch in early 2021.