U.S. Minerals

Producers of the most consistent, high-quality products for the roofing and abrasives industries, U.S. Minerals serves customers from ordinary individuals to Fortune 100 corporations. In my dual role as both a copywriter and strategist, I collected and analyzed data on established and prospective customers, competitors, and marketing channels as well as optimized sections of their company website and product website for search engines. I also wrote copy and aided in the design of advertisements for placements in trade publications and trade show materials.